Friday, 29 May 2020

World No Tobacco Day 2020 : Protecting children and young people from exploitation by the tobacco and related industry.

World No Tobacco Day 2020 : Protecting children and young people from exploitation by the tobacco and related industry.


For decades, the tobacco industry has deliberately employed strategic, aggressive and well-resourced tactics to attract youth to tobacco and nicotine products. Internal industry documents reveal in-depth research and calculated approaches designed to attract a new generation of tobacco users, from product design to marketing campaigns aimed at replacing the millions of people who die each year from tobacco-attributable diseases with new consumers – youth.

In response to the tobacco and related industries’ systematic, aggressive and sustained tactics to attract a new generation of tobacco users, World No Tobacco Day 2020 will provide a counter-marketing campaign and empower young people to engage in the fight against Big Tobacco.

The World No Tobacco Day 2020 global campaign will serve to:

  • Debunk myths and expose manipulation tactics employed by the tobacco and related industries, particularly marketing tactics targeted at youth, including through the introduction of new and novel products, flavours and other attractive features;
  • Equip young people with knowledge about the tobacco and related industries’ intentions and tactics to hook current and future generations on tobacco and nicotine products; and
  • Empower influencers (in pop culture, on social media, in the home, or in the classroom) to protect and defend youth and catalyze change by engaging them in the fight against Big Tobacco.

How are tobacco and related industries manipulating youth?

  • Use of flavours that are attractive to youth in tobacco and nicotine products, like cherry, bubble gum and cotton candy, which encourages young people to underestimate the related health risks and to start using them
  • Sleek designs and attractive products, which can also be easy to carry and are deceptive (e.g. products shaped like a USB stick or candy)
  • Promotion of products as “reduced harm” or “cleaner” alternatives to conventional cigarettes in the absence of objective science substantiating these claims
  • Celebrity/influencer sponsorships and brand sponsored contests to promote tobacco and nicotine products (e.g. Instagram influencers)
  • Point-of-sale marketing at vendor outlets frequented by children, including positioning near sweets, snacks or soda and providing premiums for vendors to ensure their products are displayed near venues frequented by young people (includes providing marketing materials and display cases to retailers)
  • Sale of single stick cigarettes and other tobacco and nicotine products near schools, which makes it cheap and easy for school children to access tobacco and nicotine products
  • Indirect marketing of tobacco products in movies, TV shows and online streaming shows
  • Tobacco vending machines at venues frequented by young people, covered in attractive advertising and pack displays, and undermining regulations on sales to minors
  • Litigation to weaken all kinds of tobacco control regulations including warning labels, display at point of sale, and regulations that limit access and marketing to children (specifically provisions to ban the sale and advertising of tobacco products near schools)

Call to action

The world cannot afford another generation deceived by the lies of the tobacco industry, which pretends to promote freedom of personal choice while really ensuring eternal profits – regardless of the millions of people that pay with their life each year.

WHO urges influencers – in pop culture, on social media, in the home, or in the classroom – who reach and connect with youth to expose the industries’ manipulative tactics to create a new generation of tobacco users. We need to empower youth to stand up to Big Tobacco by dispelling its lies and refusing to use its products.

Resources :

  1. https://www.who.int/news-room/detail/29-05-2020-stop-tobacco-industry-exploitation-of-children-and-young-people 
  2. https://www.who.int/news-room/campaigns/world-no-tobacco-day/world-no-tobacco-day-2020
~ Be Safe. Be Vigilant. 


Tuesday, 28 April 2020

Support Front-line Healthcare Workers

Front-line health workers are integral to the global response to COVID-19. In hospitals, primary health centers, clinics and homes around the world, health workers are taking on significant personal risk and too often working without adequate equipment to ensure all of us can receive the care we need. The current crisis is demonstrating the essential, tireless, innovative and too-often undervalued role of health workers in ensuring strong, resilient health systems for everyone, everywhere.


Our doctors, nurses, technicians, transporters, EMTs, pharmacists and everyone who supports patient care are rising to the occasion and caring for our most vulnerable populations.

Support Medical Professionals and Healthcare workers with N95 Masks, PPE Kits, Gloves, Sanitizers and other medical products during this covid19 crisis. Contribute to support https://pages.razorpay.com/tcfproject 




Trinity Care Foundation is a Non-Profit Organization, has the Trust registration, PAN, TAN, 12A, 80G, Professional tax and FCRA. It is registered with NITI Aayog, Government of India. It is National Health Mission Partner in Karnataka, India.

Contact Us to implement your company's Corporate Social responsibility/CSR Project: www.trinitycarefoundation.com/csr

Contact Us : | tel: +91 988039 6666 | +91 988035 8888  |

Website : www.trinitycarefoundation.com
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World Health Day 2020

7 April 2020 is the day to celebrate the work of nurses and midwives and remind world leaders of the critical role they play in keeping the world healthy. Nurses and other health workers are at the forefront of COVID-19 response - providing high quality, respectful treatment and care, leading community dialogue to address fears and questions and, in some instances,  collecting data for clinical studies. Quite simply, without nurses, there would be no response.


In this International Year of the Nurse and the Midwife, World Health Day will highlight the current status of nursing and around the world. WHO and its partners will make a series of recommendations to strengthen of the nursing and midwifery workforce. This will be vital if we are to achieve national and global targets related to universal health coverage, maternal and child health, infectious and non-communicable diseases including mental health, emergency preparedness and response, patient safety and the delivery of integrated, people-centered care, amongst others.

We are calling for your support on World Health Day to ensure that the nursing and midwifery workforces are strong enough to ensure that everyone, everywhere gets the healthcare they need.

The tagline for World Health Day is: Support nurses and midwives. Trinity Care Foundation team were at Primary Health Centers in Bangalore City during Covid19 crisis supporting Medical Professionals and Healthcare workers.


Trinity Care Foundation is a Non-Profit Organization, has the Trust registration, PAN, TAN, 12A, 80G, Professional tax and FCRA. It is registered with NITI Aayog, Government of India. It is National Health Mission Partner in Karnataka, India.

Contact Us to implement your company's Corporate Social responsibility/CSR Project: www.trinitycarefoundation.com/csr

Contact Us : | tel: +91 988039 6666 | +91 988035 8888  |

                                                ~~~