Evidence on how the Tobacco Industry targets Children.
Key facts
There are 1.3 billion tobacco users worldwide. Tobacco kills around 8 million people every year (more than 7 million active smokers and over 1 million non-smokers exposed to second-hand smoke), including 1 million in the Americas. The life expectancy of smokers is at least ten years less than that of non-smokers.
Tobacco is the only legal consumer product that kills up to half of its users when used exactly as intended by the manufacturer. Tobacco companies spent over 8 billion dollars on marketing and advertising.
Children and adolescents who use e-cigarettes at least double their chance of smoking cigarettes later in life.
